Hey, I’m Bethany.

I coach high-performing musicians, creatives & entertainment execs to ditch their inner critic and rock their highest level – even when no one’s watching.

"Working with Bethany was life-changing. She helped me get unstuck, which was liberating. I couldn’t have got there without her. Worth every penny!"

Susan Van Meter, Principal,
Susan Van Meter Interiors
LONDON

© 2023 Rachael Theuret

Your next level of success starts with a powerful coaching conversation.


With my compliments, we’ll set aside 20 minutes to focus on YOU.

In this informal chat, I’ll ask you five very distinct questions to help you gain clarity on your goals, and move you into your next level of momentum.

Then, we’ll distinguish whether a more formal Certified High Performance Coaching session is the natural next step for you.

Cheering you on – always.

Bethany Wrede Peterson,
Your Certified High Performance Coach™

How does it work?

In short?
It’s a gamechanger for your life, career, and relationships. (Because your life deserve a bigger GAME PLAN, friend!)

By definition?
It’s a highly structured, outcome-driven, scientifically-backed life coaching framework that challenges you to perform at your highest level – consistently over the long term – while maintaining your well-being and positive relationships.

Certified High Performance Coaching doesn’t just help you breakthrough in ONE area of your life, it challenges you to progress and transform ALL areas of your life.

What is High Performance Coaching?

  • Unlike therapy, which (generally speaking) looks to the past to focus on psychological diagnosis; trauma, and is built upon a foundation of talk and exploration, coaching is future-focused and highly outcome-driven.

    Coaching instead focuses on our current behaviors and habits to improve our psychological, physiological, and personal and professional performance.

    While acknowledging previous and current struggles, coaching guides the Client to focus on what can be done in the present day and in the future to becomes the best version of oneself in one’s personal and professional life.

    Therapy and coaching can often dovetail. If you are currently seeing a therapist, it is highly recommended that you maintain your therapeutic sessions while engaging in coaching. Coaching does not replace, but rather complements the therapeutic model.

  • Looking for me to tell you all the answers? Sorry! Coaching doesn’t work like that.

    Unlike hiring a consultant, who is brought in to direct, inform, and generally lay out the roadmap of the best course of action based on others’ results (which may or may not be the appropriate solution for you), the CHPC coaching process does not inform you what you ‘should’ do.

    Instead, coaching challenges YOU to come up with your next steps. In this way, you cultivate self-reliance and confidence to forge ahead.

    Put another way: when it comes to your life, YOU’RE the only expert in the room. And when YOU ideate your next best step of integrity, you’re 100 times more likely to implement it and get results, than simply being told what to do by someone else.

    Thus, coaching empowers you, as the Client, to come up with your own best course of action, under the. guidance and gentle challenging of your Coach.

  • Using scientifically-backed prompting questions and proven frameworks, CHPC coaching guides and challenges you to take the next best step of integrity, via your own ideation.

    The initial round of High Performance Coaching is 12 sessions (we meet for 60 minutes, once a week).

    Each session has its own distinct focus, direction and intended outcome, and each session builds upon the last:

    Session 1: Focal Points
    Session 2: Clarity
    Session 3: Energy
    Session 4: Courage
    Session 5: Productivity
    Session 6: Influence

    In the latter half of the coaching curriculum, we begin to master these concepts:

    Session 7: Psychology Mastery
    Session 8: Physiology Mastery
    Session 9: Productivity Mastery
    Session 10: Persuasion Mastery
    Session 11: Purpose Mastery
    Session 12: Commitment to High Performance

    In between sessions, you’ll receive reflection sheets, which will help you advance and continue what you you’ve discovered in our coaching from the previous session.

  • Simply put, yes – if YOU put the work in, trust the process, trust yourself, and trust me as your Coach.

    Like EVERY result we get in life, you get out of it directly what you put into it.

    My role as your Certified High Performance Coach is to push and challenge you. Your role is to stop making excuses; to take action, and to do the work – with an open mindset of curiosity and conviction.

    While you need to take the questions seriously, we’re also here to have FUN!

    When you engage and have fun, you can’t help but perform at your highest level.

    And remember: as your Certified High Performance Coach, I’m here for you every step of the way. You’ve got this!

  • I can’t tell you how often I hear this, sadly.

    Typical life coaching can feel unstructured, and vague in helping you achieve your goals, often because the coach doesn’t have a proven plan to get you results.

    Certified High Performance Coaching™ is different.

    The Certified High Performance Coaching curriculum is based on 10+ years of research studying the habits and mindsets of the world’s highest performers in over 100 countries. *

    The results unearthed distinct mindsets and habits between all high performers. Specifically, each high performer demonstrated remarkable clarity, energy, courage, productivity, and influence. And thus, the basis of the CHPC framework was born.

    The beauty and ‘magic’ of CHPC is in the questions, and the structure:

    The highly structured curriculum works because it’s been meticulously designed to MOVE you through to transformation in not just one area of your life, but advance ALL areas of your life, personal and professional.

    In the CHPC coaching model, you’ll walk away from EACH session with distinct outcomes: tools and new ways of thinking to help you ‘unlock’ the results you’re working toward, when you work with a coach.

    The CHPC program scores an average rating of 9.7/10 in Client Satisfaction.

    While you need to take the questions seriously, we’re also here to have FUN!

    When you engage and have fun, you can’t help but perform at your highest level.

    And remember: as your Certified High Performance Coach, I’m here for you every step of the way.

    I personally trained and certified under Brendon Burchard, the world’s leading High Performance Coach; NYT Bestselling author of High Performance Habits; and Founder of the High Performance Institute. I continue to be mentored and educated by the High Performance Institute on a monthly basis, and renew my certification annually.

    *Studies performed in partnership between the High Performance Institute; the University of Pennslyvania’s Positive Psychology Department; and the University of California at Santa Barbara

The Core 12

High Performance Coaching Sessions

  • The goal of this session is to discover where you currently focus your attention; what level of agency or control you currently feel in your life; what habits help you perform at your highest level, and which ones hinder you from reaching high performance.

  • The goal of this session is to understand where you have strengths and gaps in the amount of clarity you experience in life.

    We work to create a clear vision of your best self.

    To do so, we define who you want to be, how you want to interact with others, and what life principles and practices will make you most successful.

    This gives you immediate, behavioral-driven clarity and intentionality so you move forward more quickly.

  • In this session, our goal is to understand how much energy you have each day, and how to amplify it to higher levels so you have the vibrancy and stamina needed to achieve your goals and live a fully charged life.

    We strive to find ways for you to gain immediate improvements in the energy you feel and generate daily.

  • The goal of this session is to discuss where you feel you’ve been confident and courageous in life and in what situations you might be holding back or backing down.

    You’ll receive insights and tools to help you gain confidence, decisiveness, and momentum.

  • The goal of this session is to see how productive and effective you feel in life and work and to give you a set of tools and concepts to help you quickly and easily improve those areas.

    The focus is on helping you immediately become more effective and productive every day.

  • The goal of this session is to gauge how influential you’ve felt in your relationships and career.

    You'll receive tools and learn concepts that will raise your level of action and immediately help you become more influential in your relationships and career.

  • Now, at the program's half-way point, we begin to delve deeper into the six pillars of high performance: your psychology, physiology, persuasive skills, presence, and purpose.

    The goal of this session is to develop a free, consciously-directed, positively engaged mind.

    Simply said, you learn how to create a high-performance mindset.

  • The goal of this session is to check on your energy and physiology work from Session 3.

    You’ll receive more tools to help you activate your physiology in ways that make you feel even stronger, more vibrant, and that help you gain even more energy.

  • The goal of this session is to review how productive you have been since we began working together, so we can look at the ways in which you can become even more effective.

    We look carefully at how you can cut out distracting activities and, in this way, level up your ability to reach your goals.

  • In this session we gauge how persuasive and influential you’ve felt in your relationships and career and target areas in which you can be more persuasive.

    You will learn tools to help you improve your level of persuasion so you make a positive impact.

  • This is your second to last session in the program. At this point, we deep dive specifically into the topic of purpose for the first time, although this pillar of high performance underlies much of the work we have done to date.

    This session focuses on gauging how well you have been living and leading in a purposeful manner.

  • In this final session of our initial round of coaching, we check in on your performance and define your best areas for commitment and discipline moving forward.

    These are your next steps to continue your journey to achieve your potential and fulfill your purpose.

    High performers are committed to lifelong discipline and mastery in the six pillars: psychology, physiology, productivity, persuasive skill, and purpose.

Coaching changed my life.

Bethany Wrede Peterson and Brendon Burchard, photographed together at GrowthDay LIVE 2023.

I am a product of my product, as they say.

Working with a coach helped me get out of depression and inaction. It has helped me navigate the emotional turmoil of divorce, and guided me back into self-love and confidence after doubting myself (and my abilities) for so many years.

Coaching has helped me find my Voice as a podcaster, and now, as a coach myself. Working with a coach pushed me to reinvent my business. It’s challenged me to 10x the value I bring to my clients.

It has shown me how to not only GSD (get sh*t done), but how to generate the energy that I need to be productive. And not just checking-stuff-off-my-to-do-list productive, but productive in a way that’s rooted in real purpose.

Coaching has taught me how to get out of hustle and burnout mentality, and how to be conscious and intentional in my relationships.

It has pushed me to make BOLD requests of myself and others. Not just occasionally. Daily.

Most importantly, working with a coach has challenged me to think differently. More expansively. More FEARLESSLY.

It’s taught me to stop my negative beliefs about myself, and instead realize that my life is limitless – if I can just get out of my own way.

Coaching has shown me firsthand that it’s possible to live in breakthroughs.

Bethany with her mentor, Brendon Burchard, NYT best-selling author, High Performance Habits.

How will coaching change your life?

CLIENT SUCCESS STORY: LYNNE | BOSTON

"It was exciting to see everything come together in a way that I could speak it to the world. Thank you, Bethany, for giving me this opportunity to take action in my business!"